Designer Profile: Meet Anna Campbell

For over 10 years Anna Campbell has been creating stunning bridalwear In Melbourne, Australia. Passionate about creating the most beautiful wedding dresses and bridal accessories, Anna uses the most luxurious silks, custom designed laces and sparkling hand beaded embellishments. Each dress is designed and created by hand with comfort, modern glamour and bohemian beauty all in mind. 

Having designed and created FOUR dresses for her own wedding, designer Anna knows a thing or two about getting married in style! This month we had the pleasure to pick her brain and find out a little more about this girl boss!

I knew that being a fashion designer was my calling when…

I just wanted to create things! I loved sewing, drawing, making costumes, anything where I could get creative.

I specialized in bridal gowns because

brides started buying my evening dresses in ivory to the floor. It was then I realized how much of a demand there was for stunning, yet simplistic bridal dresses that made women feel incredible. My designs evolved as I moved in to bridal, as the dress was so much more special, I could have much more fun and creative license designing bridal. I design my own laces, beading, and work with the most beautiful fabrics in the world.

My personal style is…

honestly, I am happiest in my gym gear, or in my horse riding clothes! When I am at work I am always comfortable. I think that the theme of comfort is something that I have really worked through each of our designs – yes you feel truly sparkling and amazing, but our brides are also some of the comfiest out there!

My biggest achievement to date

this is hard! Professionally it would be taking our collections to New York for the first time around six years ago and really forging an international platform for myself. Personally it would be having a family and balancing my love and time for Anna Campbell (my original baby) with my second baby Hendrix.

Trends that I feel will be popular in 2019…

for me; elegance, sexy silhouettes, jaw dropping details and feminine touches will always be on trend.

I find the inspiration for my gowns from…

my brides. They always amaze and inspire me! Our best designs were created for a particular bride. 

My average working day is…

incredibly varied! I am passionate about running a vibrant, ethical, progressive company and employ over 15 ladies, so that takes time! I balance being the Creative Director with being the head designer and researching, developing and designing our collections.

At the moment I’m working on…

our 2019 collection. I am very in love with some of the incredible laces and embellishments I am working with!

What brides can expect from my gowns

to be incredibly unique, feminine, comfortable, and effortlessly glam.

My designs stand out from other labels because…

our embellishments are second to none. Each bead is sewed by hand! This teamed with our fabrics, and simplistic, sexy silhouettes.

Destination wedding dresses must be…

it really depends on the destination! We are so lucky to work with brides getting married all over this incredible world, from Castles in Europe to beaches in Tahiti!  I think regardless of where you say “I do” a wedding dress must speak volumes in terms of who you are as a bride and bring out your individual style. You have to feel a million dollars when you wear it, and want to have the party of your life!